Resources
Hurry Like the Concrete Truck is Coming
You need a website that works, and you need it now. Calling around, researching agencies, getting complicated bids for services you don’t want to have to understand… "aint nobody got time for that!" In the construction business, time is money. When the...
Online and Offline – Proudly Share Your Story
Online, online, online... it’s all anybody ever talks about anymore. As a builder, you’re not one of those cubicle dwelling suckers who spend half of their lives poking at a keyboard and surfing the internet. You’re out in the real world, walking the walk...
Measure Twice, Cut Once
Building a house and building a website are one and the same. You need power, a solid foundation, strong framework, and a lot of fine details! Without these, your build won't work. Making mistakes costs time and money, and no one wants that. By measuring...
Marketing 101 – You Don’t Own Your Brand
Your business has been built on hard work, craftsmanship, attention to detail, and YOU. In an effort to stand out in the marketplace, owners often try to conform to a preset notion of what they should be. For your brand to work, it is important to embrace...
Marketing 101 – Know Your Audience
Referrals are great, but how does a client find us without one? More often than not, it will be through a web search. The best way to be found is to think about how your potential client is looking.Many businesses make the mistake of trying to cast the...
Marketing 101 – Assess Your Website’s Effectiveness
Chances are you have a website. Are you proud of it? It's there so people can find you. Once they've found you, does your website drive them to want to learn more? Does it confirm the credibility of your company and put your best foot forward? ...
Marketing 101 – Clearly Identify Your Tactics
An effective marketing plan pinpoints the ways in which you will engage with your potential clients. Print, web, and video are all things that can and should be leveraged, but it is important to remember that these should not be separate in their messages....
Marketing 101 – Create Marketing Filters
You've determined your audience, prepared your material, and created compelling visuals that speak to your company's abilities. How do you go about making sure they're seen? Remember these keys: Who? Always keep in mind your core audience. What specific...
Marketing 101 – Schedule Your Communications
No contractor starts a job without having a plan. There needs to be an understanding of scope and scale. Milestones need to be set in order to understand progress.Digital marketing is no different. Without a plan, you will find the physical work and...
Marketing 101 – Test, Evaluate & Evolve
When finding your voice in digital marketing, there is bound to be a learning curve as you find your voice and build your brand. How do you determine what resonates with your audience?Develop multiple approaches. This will let you to test options and see...