You’ve determined your audience, prepared your material, and created compelling visuals that speak to your company’s abilities. How do you go about making sure they’re seen? Remember these keys:
- Who? Always keep in mind your core audience. What specific needs arise that make you a necessary source of knowledge?
- Say? What key words or questions will your potential clients type into their browsers to find a solution? You’ll want to use those.
- Do? Are you offering free information to establish yourself as an authority? Are you capturing information or simply expecting that they will continue to visit you if you are providing value?
Make sure that your message is engaging. It should resonate and provide clear message and call to action.
Need help adding a bit of polish and creating marketing that is compelling? We can help establish you as the authority you are and create connection and engagement with your potential clients.