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What’s in Your Marketing Toolbox?

What’s in Your Marketing Toolbox?

On a job site the right tool makes the difference between getting the job done right and wasting time.  That's why you make sure each job site has the necessary equipment to keep your work moving forward on budget and on time.  You know it takes the right tools to get...

Featured Service – Copywriting

Featured Service – Copywriting

What is copywriting?Copywriting is a specialized type of writing that uses words to create an emotional connection with a reader and move them closer to a buying decision.  When done right, copywriting doesn't feel like selling and doesn't include...

Don’t Let Your Website Hold You Back

Don’t Let Your Website Hold You Back

You are proud of the work your business does. You have an impressive portfolio, but if it never makes it on to your website, you may be losing out on business before you have an opportunity to court it. Most potential clients, whether referred to your...

Inbound Marketing 101 – Part 4

Inbound Marketing 101 – Part 4

A four part series featuring Jenna EngelAfter reading Part 1 and Part 2 and Part 3, you're pretty much an expert on Inbound Marketing, or at the very least you now know somebody that is......Jenna Engel, who's here to discuss everyone's favorite subject -...

Inbound Marketing 101 – Part 4

Inbound Marketing 101 – Part 3

A four part series featuring Jenna EngelFrom reading Part 1 and Part 2 you know a little more about Inbound Marketing, and hopefully agree that transforming the outbound marketing you’re currently doing will better accomplish some of your major marketing...

Inbound Marketing 101 – Part 4

Inbound Marketing 101 – Part 2

A four part series featuring Jenna EngelAs you remember in Part 1, we told you a little bit about Inbound vs. Outbound marketing, and you learned (if you didn't already realize it) that your customers... are online. Now, in Part 2, we'd like to tell you a...

Inbound Marketing 101 – Part 4

Inbound Marketing 101 – Part 1

A four part series featuring Jenna Engel If your business is still using only traditional (aka “old”) methods of advertising - direct mailers, print ads, TV/radio commercials, you’ve probably noticed that over the last few years, their effectiveness (along with any...

Making SEO Work for Your Business

Making SEO Work for Your Business

Search Engine Optimization (SEO) is the process of getting your web site to the top of search results in Google and other search engines.  Basically, it's making sure your site is one of the first ones someone finds when they look for construction...

Construction Gets Social

Construction Gets Social

Think you can ignore social media and grow your business? Not so fast. Social media is becoming the word-of-mouth referral source of the marketplace.  According to a survey conducted by The Construction Marketing Association, 97% of construction...