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What’s in Your Marketing Toolbox?

What’s in Your Marketing Toolbox?

On a job site the right tool makes the difference between getting the job done right and wasting time.  That’s why you make sure each job site has the necessary equipment to keep your work moving forward on budget and on time.  You know it takes the right tools to get results. 

Marketing tools are as important to building your construction business as a tile saw or nail gun.  Many builders rely on word of mouth and referral to get the job done.  That’s like building a home with only a hammer and a saw.  You only get so far before you run into trouble.  To grow your construction business effectively in today’s market you need to add some of these items to your toolbox. 

  • Great Web Site – Your web site tells the story of your business.  Is your site up to date and functional or old and broken down.  Don’t make excuses for a bad site. Get it updated and make sure your site is ready to work for you. 
  • Firm Profile – Want to be a part of the conversation even before the RFP? Add a firm profile to your toolbox.  Let this high quality piece tell the story of your business even when you’re not there to do the talking. 
  • Email Marketing – Trying to build trust with prospective clients? Let email marketing do the heavy lifting.  Give your prospects the information they are looking for and stay at the top of their thinking as they plan their build.  
  • SEO – Is your business getting the attention it deserves? Effective SEO gets you noticed by putting you near the top of search engine results pages and drives traffic to your web site and your business. 
  • Social Media – Use platforms like Facebook, Twitter and LinkedIn to connect with potential clients, increase your SEO and create a buzz about your business.  

Is your marketing toolbox up to date or is something missing?  Our team can help you fill your marketing toolbox with good stuff and grow your business online. Contact us today!

Featured Service – Copywriting

Featured Service – Copywriting

What is copywriting?

Copywriting is a specialized type of writing that uses words to create an emotional connection with a reader and move them closer to a buying decision.  When done right, copywriting doesn’t feel like selling and doesn’t include hype.

It’s just a blend of good writing and enough psychology to build trust and create interest in your products and services.

Copywriting improves marketing results

Everyone loves a good story and copywriting is storytelling at its best.  A good copywriter takes the history of your business and weaves the facts into a story people engage with and enjoy.  Instead of describing the houses you build in simple terms, copywriting uses words to tell the story of a happy and comfortable family enjoying time around a fireplace or on the patio of a home you’ve built.

What does this mean for your business?  Potential clients see more than your project gallery or expertise.  They see how their lives can be improved in a building you and your team create.  Their hearts and emotions get involved in the decision and they feel increasingly comfortable working with you.

People buy with their feelings and then justify the decision with their minds.  It’s just the way we are wired.  Grab their heart and you’ll get a purchase order at the same time.

Should you hire a copywriter?

The short answer is yes.  Copywriting makes sense for you even if you (or someone on your team) is a confident writer. Why? Because of factors like time and expertise.

Think about it.  You hire skilled tradesmen on your builds, right?  You might know how to wire the electrical or set up the HVAC but chances are you don’t do it yourself.  Not only do you need to spend your time on other things, you don’t have the same level of expertise as someone who does this work all the time.  Doing it yourself will take twice as long and the quality might suffer.

Copywriting is the same way.  You’ll get a higher level of quality in less time by working with a professional.  At Sites For Builders, we understand the way great copywriting can improve your marketing results.  That’s why our team includes experienced copywriters who specialize in the construction industry.  Contact us today to learn more.

Don’t Let Your Website Hold You Back

Don’t Let Your Website Hold You Back

You are proud of the work your business does. You have an impressive portfolio, but if it never makes it on to your website, you may be losing out on business before you have an opportunity to court it.

Most potential clients, whether referred to your business or not, will review your company online before reaching out. If your website does not speak to the quality of your work and what you can do for them, they may pass you over before you even get your foot in the door.

A professional, well-maintained website tells clients you are serious about the work you do and makes them want to learn more. In contrast, an outdated website suggests that you lack attention to detail and do not have a handle on current technology.

You’re busy, but we can help highlight the work you are doing now to get more of the work you want for the future. All of our websites are responsive in design and will ensure that your website looks great on a smartphone, tablet or desktop.

Take advantage of our free initial consultation.

Making SEO Work for Your Business

Making SEO Work for Your Business

Search Engine Optimization (SEO) is the process of getting your web site to the top of search results in Google and other search engines.  Basically, it’s making sure your site is one of the first ones someone finds when they look for construction companies in your area.  SEO is part science and part art, meaning it can be difficult to understand and implement.

Good use of your marketing money?

Investing in SEO is good for your construction business over the long haul, but only as a part of an overall marketing strategy. The higher your web site appears in search engine results the more people who will click your link and visit your web site.  It’s up to your web site design and content to do the rest.  Good SEO provides traffic to your page – that’s all.

Improving your SEO

So, how do you get your builder site near the top of search results pages?  Start by determining the words and phrases your customers use to look for a business like yours.  For example, if you are a residential home builder phrases like “home builder” or “custom home builder” make sense for your business.  As a small business, you’ll want to focus on improving your ranking in the 4-6 most common searches.  These searches are your keywords for SEO purposes.

Keywords are the science.  Optimization is the art.  There’s a lot that goes into optimization and the search engines don’t make it easy.  Rules change frequently, making it difficult to find a balance that works.  A basic strategy starts with a modern web site design that uses your keywords in the content and links to social media sites like Facebook and Twitter.  Frequently updated content from a blog or news feed are part of a winning strategy as well.

We understand the science of SEO and we’re pretty good with the smoke and mirrors as well. Contact us today and let us create an SEO strategy for your business so you can get back to work?

Construction Gets Social

Construction Gets Social

Think you can ignore social media and grow your business? Not so fast. Social media is becoming the word-of-mouth referral source of the marketplace.  According to a survey conducted by The Construction Marketing Association, 97% of construction professionals are active on social media.

Let that statistic rattle around in your brain for a minute.  97% is a big number and it means your competitors and your customers are getting social.  If that doesn’t motivate you we’re not sure what will.

The construction industry has joined the social media bandwagon. Your competition is tweeting, blogging, posting and commenting. They are connecting with residential clients, potential commercial buyers and prospective customers.  What do they know that you don’t?

Consider this:

  • YouTube is one of the world’s most popular search engines. People look for video to help them pick a contractor, plan a build and consider a remodeling project.
  • Photos and images are shared on Facebook, pinned on Pinterest and tweeted to friends at nearly the speed of light – driving potential customers back to builder websites.
  • Commercial builders who make a connection on LinkedIn or Twitter are top of mind during the initial RFP process.

Do we have your attention? Good.  Construction is getting social and so should you. 

Connecting with your customers and potential customer via social media is easier than you think.  Our experts can give you the inside scoop and show you how to make social work for your company.  Contact us today! 

Hurry Like the Concrete Truck is Coming

Hurry Like the Concrete Truck is Coming

You need a website that works, and you need it now. Calling around, researching agencies, getting complicated bids for services you don’t want to have to understand… “aint nobody got time for that!” In the construction business, time is money. When the concrete truck is on it’s way, the job better be ready for it. We get it, and if you’re raring to go, so are we.

Welcome to the fast track

We’ve made it easier than ever – for those who are serious about getting started we’ve created a high speed way to get your new site up and running. As you know, Fast-Tracking a project requires expertise, detailed knowledge of the process, clear communication, highly effective planning and scheduling. We offer all that and more.

Contact us today and we’ll get you on the fast track!