Your business has been built on hard work, craftsmanship, attention to detail, and YOU. In an effort to stand out in the marketplace, owners often try to conform to a preset notion of what they should be. For your brand to work, it is important to embrace your “YOU.” Your current clients work with you because they know you and how you operate. Your brand should be able to impress upon your future clients how you are different, not how you are the same.
Once you have found your style, stick with it. The best branding has consistent color, logo, lettering, and attitude. You begin to become familiar to your target audience and grow potential clients through recognition and reputation. Those come through repetition. If you attempt to change up your image regularly, you get the reverse desired effect. You will be lost in the crowd rather than stand out from it.
YOU DON’T OWN YOUR BRAND. Though you work to build and cultivate a brand, you do not own it. It belongs to your clients and the public. It lives in their hearts and minds and is the culmination of their experiences with your company. The best branding takes on a life of its own. Your consist brand will result in your clients’ loyalty.
Do you struggle with branding? We have an in house design staff that can help. Contact us today to begin a conversation.