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Referrals are great, but how does a client find us without one? More often than not, it will be through a web search. The best way to be found is to think about how your potential client is looking.

Many businesses make the mistake of trying to cast the widest net possible in the hopes of catching the right client. In so doing, you may fail to resonate with your core client.

Take some time to think about your core customer.  What are the questions or key words would that client would plug into a search engine? What is the problem that needs to be solved? The more thorough you are in your understanding of your client’s needs and how that person will search on the web, the more effective you will be in directing them to your site.

Do you need help determining how to market or even figuring out who that core client is? Contact us to see how we can help you create an effective online marketing plan.